SENIOR MEDIA PLANNER: PREMIER COMMUNICATIONS GROUP

Any relevant experience and qualifications that you can bring to this role will be advantageous. PREMIER COMMUNICATIONS GROUP will provide a competitive benefits package in line with the industry, and is an equal opportunities employer. Please visit the website for further information about this role.

Position: Senior Media Planner
Location: Eclectic
Hours: Full Time
Salary Guide: $31,250 – $75,000
Last Updated: 20 June 2022
Job Category: Media, Digital & Creative

Media Planner Role:

Identifying and understanding target audiences. Determining the most effective media mix to display ads. Coordinating, monitoring and evaluating media campaigns and strategies.

Other Duties:

Collect and analyze market data
Identify target audiences and understand their behavior and habits
Determine the best media outlet mix for our campaigns
Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Allocate budgets and monitor costs
Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
Evaluate the success of media strategies and campaigns