MEDIA PLANNER AND BUYER

  • Full Time
  • Field
  • Salary Guide: $25,000 - $60,000


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PHOENIX ADVERTISING GROUP

Work with traditional media and digital marketing platforms such as Google Ads/AdWords, Facebook Business Manager, LinkedIn, SnapChat, Google Analytic... Role: Media Planner, Category: Media, Digital & Creative, Size: n/a

MEDIA PLANNER AND BUYER: PHOENIX ADVERTISING GROUP

Work with traditional media and digital marketing platforms such as Google Ads/AdWords, Facebook Business Manager, LinkedIn, SnapChat, Google Analytics.

Position: Media Planner And Buyer
Location: Field
Hours: Full Time
Salary Guide: $25,000 – $60,000
Last Updated: 26 April 2022
Job Category: Media, Digital & Creative

Media Planner Role:

Identifying and understanding target audiences. Determining the most effective media mix to display ads. Coordinating, monitoring and evaluating media campaigns and strategies.

Other Duties:

  • Collect and analyze market data
  • Identify target audiences and understand their behavior and habits
  • Determine the best media outlet mix for our campaigns
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more
  • Allocate budgets and monitor costs
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluate the success of media strategies and campaigns



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