DIGITAL MARKETING ANALYST | SHELBURNE, VT (OPEN TO REMOTE)



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Calling all data nerds! If you love using data to support your strategic-decisions and utilize it to help make informed decisions about marketing perf... Role: Marketing Analyst, Category: Marketing & PR, Size: n/a

DIGITAL MARKETING ANALYST | SHELBURNE, VT (OPEN TO REMOTE): T-SHIRT FACTORY

Calling all data nerds! If you love using data to support your strategic-decisions and utilize it to help make informed decisions about marketing performance, to evolve business objectives and enable competitive advantage – this may be your new home! The thought of merging experience in digital marketing, analytics, and data storytelling to drive an understanding of how performance metrics influence the customer journey to purchase sounds exciting to you. In this role you will lead with an analytic mind comfortable pulling data from disparate sources to create clarity and build a narrative to drive our digital marketing efforts.

Position: Digital Marketing Analyst | Shelburne, Vt (Open To Remote)
Location: Fort Lauderdale
Hours: Full Time
Salary Guide: $25,000 – $40,000
Last Updated: 20 June 2022
Job Category: Marketing & PR

Marketing Analyst Role:

Analyzing sales funnels and customer intent. Measuring performance of online and offline campaigns. Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement.

Other Duties:

  • Analyze sales funnels and customer intent
  • Measure ROI of online and offline advertising campaigns
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition



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