CERTIFIED DIGITAL MARKETING SPECIALIST

  • Full Time
  • Jacksonville
  • Salary Guide: $31,250 - $50,000

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APPSOFT DEVELOPMENT

We are looking for someone who has extensive experience in digital marketing and is CERTIFIED in Google AdWords & Google Analytics. The optimal candid... Role: Marketing Specialist, Category: Recruitment, Size: n/a

CERTIFIED DIGITAL MARKETING SPECIALIST: APPSOFT DEVELOPMENT

We are looking for someone who has extensive experience in digital marketing and is CERTIFIED in Google AdWords & Google Analytics. The optimal candidate will have a proven track record with results to show, advanced understanding of digital & conversion marketing, must be able to multitask to obtain marketing & conversion techniques for diverse clients. Duties will include communicating with clients, analyzing rankings, traffic, goal & conversion tracking, event tracking campaign tracking, site metrics optimization, heatmapping, set up & manage Google PPC AdWords campaigns, set up & manage Facebook & Linked In campaigns, provide strategic direction & goals as well as discuss monthly analytical reporting with each client.

Position: Certified Digital Marketing Specialist
Location: Jacksonville
Hours: Full Time
Salary Guide: $31,250 – $50,000
Last Updated: 20 July 2022
Job Category: Recruitment

Marketing Specialist Role:

A Marketing Specialist, or Marketing Consultant, studies specific markets to help companies have a better understanding of their competitors and create more effective marketing campaigns. Duties include gathering competitor intelligence, analysing price information and guiding the marketing strategies of brands and companies.

Other Duties:

  • Performing local, regional and national market research to determine pricing schedules, market trends, demographic data, customer buying habits and competitor product offers
  • Conducting competitor research and analyses
  • Identifying ideal marketing channels for optimal customer engagement
  • Developing promotional materials and marketing plans for traditional and digital advertising channels
  • Guiding the marketing team with expert insights during marketing campaigns
  • Collaborating with marketing and sales teams to identify more effective branding ideas and develop innovative promotional materials for optimal customer engagement
  • Identifying ways for a company or brand to surpass rivals through competitor research and enhanced product development



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